Digital Economy

The Canadian Segmentation

The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.

This segmentation, along with Environics’ industry expertise, allows us to provide your organization with tailor-made and actionable consultation services that map your customers’ journeys, identify critical touchpoints, fill gaps and pain points along the way, and engage with them in the ways that matter – in order to grow your organization’s brand engagement and loyalty.

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Download the full Digital Economy Segmentation report to learn more about Canadians’ emerging values as shaped by technology and digital experiences.
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Find out how can we help your organization

Toronto

33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010

Ottawa

116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089

Calgary

421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735

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