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Ahsan brings close to 15 years of experience in healthcare market research, working with a wide range of clients, including non-profit organizations and manufacturers. He works with clients to design and execute custom market research studies; this has exposed him to a variety of quantitative and qualitative market research projects and methodologies. He has extensive experience with market understanding and brand assessment studies, delivering research-based recommendations for strategic and tactical planning purposes. He has also led brand planning workshops for clients, to help them convert research findings into actionable tasks.