COVID-19 Insights
Navigating the future of a post-pandemic world
COVID-19 Insights
Navigating the future of a post-pandemic world
The COVID-19 pandemic has fundamentally altered every industry across the globe. Navigating these changes and adapting your organization’s approach will require reliable intelligence and a deeper understanding of the motivations that drive change.
With decades of experience in social values research, our team continues to share important insights into what the future holds, and how organizations can best navigate this new normal.
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Explore our latest reports
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
COVID-19 Advertising During A Crisis
How Social Values Can Help Create Meaningful Connections With ConsumersWith individuals being urged to stay home and self-isolate during the COVID-19 pandemic, media consumption and advertising exposure ...
COVID-19 Motivations For Physical Distancing
Appealing To Social Values To Flatten The CurveOur society’s ability to practice physical distancing is key to flattening the pandemic curve. In this newly released report, our values experts use the ...
Explore COVID-19 articles
Our Health and Wellness team explains some keys to success when going digital with advisory boards and the challenges of taking these online
We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
The Challenges Of Communicating Data On The COVID-19 Pandemic: Finding The Right VisualizationARTICLEBY DAVID JAMIESON
Journalists, scientists and governments are using data visualizations to communicate important information about COVID-19 ...
A Tale Of Two Investors: How DIY Investors Are Reacting To COVID-19ARTICLE BYDavid MacDonaldWhen it comes to investing, two people with similar levels of financial skill can perceive the same landscape, but make dramatically different choices. ...
The Gig Economy And COVID-19: The Role Of Workplace Flexibility In Responding To A CrisisARTICLEBY Susan Seto, Michele CunninghamFans of the gig economy see it as a landscape of empowerment, autonomy and entrepreneurial spirit. Whether it’s ...
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.
Find out how our team can help your organization.
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