Our team has developed a FinTech Consumer Adoption Segmentation that allows us to group consumers into four distinct segments based on the values that drive their decisions towards or against the use of technology in the financial dealings
According to Environics Research’s latest Financial Services among New Canadians Syndicated Study, TD, CIBC and American Express have an opportunity to surprise and delight, or to disappoint a very lucrative customer base.
A new national survey released today reveals a bold portrait of Canada’s Millennials (those born between 1980 and 1995), that for the first time presents the social values of this generation, and the distinct segments that help make sense of the different and often contradictory stereotypes that so frequently are applied to today’s young adults.
New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more traditional sources. This trend may seem unsurprising, but it’s one that health and wellness brand managers should be analyzing more closely.