Travel & Tourism

Environics' Travel and Tourism Research practice focuses on providing critical insights into different traveller types (be they defined by demographics, lifestage, income and place of residence), and their deeper motivations for why they seek to travel, the experiences they are hoping to have, and their concerns and expectations rooted in their personal social values.

With more than 20 years of travel and tourism research experience, highlighted by the creation of the award-winning Canadian Tourism global Explorer Quotient (EQ) segmentation system, Environics brings an unparalleled capability to address your requirements. As a trusted leader in travel and tourism research services, we can partner with you to provide the necessary data, the critical insights and the strategic direction that support effective management of the crucial issues facing your organization.

Learn about our service offerings.

Read a detailed case study of an Environics Consumer Travel & Tourism project

Email Ron Silverton, Vice-President, Travel & Tourism, or reach him at 416-969-2816

Download the Environics Travel & Tourism Research Services brochure (PDF)