Travel & Tourism Service Offerings

Environics provides the essential expertise to help travel and tourism organizations in such areas as experience assessment, brand development, communications testing and long-term strategic planning.

Our research is designed to provide valuable insight and guidance in the following areas:

Visitor satisfaction research – tracking visitor satisfaction and experience with your site, services, programs and facilities, and identifying key drivers to determine what actions should be taken.

Travel motivations research – exploring and identifying the experiences travellers seek to have fulfilled, and which best align with your current offer.

New concept development – exploring traveller interest in new travel and tourism concept ideas before committing to full launch and marketing.

Travel intention research – measuring the travel intentions and considerations of tomorrow’s travellers to determine whether your market falls within their scope or not.

Advertising and communications testing – assess the effectiveness and impact of your advertising creative, and how it measures against competing options to best capture the attention and imagination of your intended market segment.

Brand equity measurement – your brand is your most valuable asset – what is your brand’s identity in the eyes of travellers and how does it compare to competitors?

Social media analysis – track and monitor web and blog activity as it relates to your organization or site.

Influencers research – find out what travel industry opinion leaders think about your organization or site, and how they are representing it to the travellers they serve.

Employee/HR research – measure the opinions and perceptions of your frontline staff, who are the face of your brand to the travelling public. Find out from their perspective what they are hearing from travellers and what changes they recommend.

Read a detailed case study of an Environics Consumer Travel & Tourism project

Email Ron Silverton, Vice-President, Travel & Tourism, or reach him at 416-969-2816

Download the Environics Travel & Tourism Research Services brochure (PDF)