Social Values Research

The Environics Social Values method reveals the deepest drivers of people's beliefs and behaviours. This powerful quantitative research tool uses a unique battery of questions to probe the mental postures that underpin the answers customers, employees, and citizens give to standard surveys.

Environics Research pioneered the study of social values in Canada, and we have systematically monitored the national values landscape for over two decades to track emerging trends and scan the diverse elements of our changing population. Today, our rich database offers clients socio-cultural insight by enabling values comparisons not only across groups but across time.

The Environics Research team is focused on helping clients get the most value out of this unique trove of data. Solutions to your management and messaging questions might call for:  

• adding questions about specific products and services to our values survey in order to analyze how they correlate with over a hundred social values 

• surveying your target group with a complete or condensed social values questionnaire in order to see which values set your group apart

• performing a segmentation analysis of a population to enable targeted approaches to groups with distinct values orientations

• focusing on emerging values trends in order to learn which groups are at the leading edge of social change and whether you are poised to connect with them

Email David MacDonald, leader of the Social Values practice, or reach him at 416-920-2010