Consumer Service Offerings

Our team of market research specialists commands a substantial portfolio of methodological approaches and research tools that can be closely tailored to our clients’ business needs. Some of the areas of our expertise:

Shopper Understanding

We believe that understanding decision-making is fundamental to understanding consumer behaviour as it is the dynamic that translates consumer attitudes into purchasing. That is why we place such focus on shopper understanding and have a range of custom and syndicated research tools to guide clients on maximizing the opportunities along the path to purchase. These include World of the Shopper – our annual survey of Canadian shopper attitudes and behaviour and Convenience Shopper Canada – our continuous tracking of shopper behaviour in the Convenience and Gas channels.

Brand Connection and Advertising Effectiveness

Our approach to understanding brand equity starts with an understanding of the consumer. A brand has strength when it is embedded in relevant personal experiences and values. Brand relationships are based on networks of associations that are dynamic and are influenced by different occasions and circumstances. For this reason, our research develops measurements of brand equity and advertising effectiveness that take into account the unique position and situation of each brand.

Pricing Research

Pricing decisions are among the most important judgments companies must make. But the traditional research techniques and approaches companies have used to guide these decisions are now understood to be inadequate because they work on the assumption that the decision to purchase is informed and rational. We work with models that are based on true consumer attitudes and behaviour to develop optimum pricing strategies.

Sustainable and Ethical Consumerism

Environics has been tracking attitudes towards sustainability and ethical consumerism in Canada for the past 15 years and we are in a unique position to help clients navigate consumer demand for green and ethical business practices.

Read a detailed case study of an Environics Consumer Insights project

Email Robin Brown, Senior Vice-President, Consumer Insights, or reach him at 416-920-2010