About Us Capabilities Canadian Trends Contact Us News
Humane Society International Polar Bear Poll
Jan 29, 2013
A new Environics poll commissioned by Humane Society International and the International Fund...
Survey Reveals China's Growing Desire for...
Dec 11, 2012
Survey reveals China's growing desire for green products.  Research for DuPont finds that...
Alberta Political Standings
Nov 8, 2012
The Progressive Conservative Party continues to lead in Alberta.  For the complete report,...
Silver Lining for Vaccine Brand Managers in...
Oct 29, 2012
Silver Lining to Savvy Manufacturers of Flu Vaccine Suspension Social media shows an early...
The outlook for SEBs on the Canadian Market --...
Oct 26, 2012
As the first generation of biologic therapies lose their patent protection, what is the outlook...
WHY OUR PHARMA CLIENTS NEED TO GET ON THE...
Oct 15, 2012
The million dollar question on every pharma brand manager’s mind is “ How involved,...
Meeting the challenge of “fat as the new...
Oct 5, 2012
In her recent article in the Globe and Mail , Carly Weeks writes about how our perception of...
Federal Vote Intention - September 27, 2012
Sep 27, 2012
The NDP leads the Conservatives 35% to 31%.  Click here to see detailed survey results.
More to Consider than Mortality in Prostate Cancer
Sep 20, 2012
Death is the most common end point used in clinical decision analysis 1 and was the basis for...
Curing “vaccine hesitancy”
Sep 13, 2012
It’s been a lovely September but the cool mornings and early sunsets remind me that...
[1] [2] [3] [4] [5] > » 

News & Insights

Autoimmune Market May See Changing of the Guard

Aug 9, 2012

Author: Otto Akkerman

Get Ready for a Changing of the Guard in the Autoimmune Market

This morning’s edition of the New England Journal of Medicine contains phase III trial results for Pfizer’s novel JAK inhibitor, Tofacitinib.

These positive results are significant to the pharmaceutical community for 2 key reasons:

1) For Pfizer, Tofacitinib, now represents a very promising pipeline drug with legitimate potential for significant revenues after a number of patient expiries and other failed pipeline agents.  Tofacitinib represents an alternative to biologic agents for the treatment of autoimmune disease.  This alone represents an $8 billion North
American market.  The US FDA advisory panel already voted in favour of using Tofacitinib for rheumatoid arthritis pain so we can expect an expedited launch.

2) Tofacitinib is a  JAK inhibitor, a type of agent that works by blocking enzymes that, among other things, produce inflammation resulting in joint pain for rheumatoid arthritis.  These drugs, including Tofacitinib, also have strong potential for other autoimmune diseases such as psoriasis.  At present, there are a number of other JAK inhibitors in early-late stage development and this may produce a broader shift away from biologic agents (such as Humira and Enbrel) for the treatment of autoimmune disease.

Early conversations/reaction among physicians in social media suggest cautious optimism citing a need to demonstrate efficacy beyond placebo comparisons and long-term safety. Still, this is a therapeutic area where most rheumatologists in Canada agree that existing therapies generally fall short in meeting RA patients’ needs.  That belief, along with a high proportion of early adopters in the rheumatologist community suggest the drug will do well and enjoy strong trial and uptake in its early days on market.      

 

 

 

 


Twitter