Michael Adams

Michael Adams is the founding president of the Environics group of research and communications consulting companies. A noted commentator on social values and social change in North America, Mr. Adams has been named one of the 100 most influential people in Canadian communications according to Marketing Magazine’s Power List.

Mr. Adams has written six books published by Penguin Canada, including the bestselling Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the Donner Prize for the best book on Canadian public policy in 2003 and was selected by the Literary Review of Canada as one of the 100 most important books ever published in the country.  His most recent book is Stayin’ Alive: How Canadian Baby Boomers Will Work, Play, and Find Meaning In the Second Half of Their Adult Lives.

In 2006, Mr. Adams founded the Environics Institute for Survey Research, a non-profit entity whose mission is to sponsor relevant and original public opinion and social values research related to issues of public policy and social change. He was awarded an honorary Doctor of Letters by Ryerson University in 2009.