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| Health & Pharma Syndicated StudiesIn addition to industry-leading custom research, Environics’ Health and Pharma practice offers the MDConnect™ syndicated study. MDConnect™ MDConnect™ is an innovative social values-based segmentation system that helps pharmaceutical companies increase sales and market share while decreasing marketing costs. MDConnect™ classifies individual physicians into four unique, social values-based segments. Understanding these segments and how they are evolving enables sales representatives to communicate with physicians in ways physicians themselves say is most effective in reaching them. MDConnect™ helps firms extract more value from their existing customer information by adding the dimension of evidence-based social values. Read rep testimonials about MDConnect™. (PDF) PatientConnect™ PatientConnect™ is Environics’ proprietary social values-based segmentation system that helps our clients better understand the perceptions, mindsets and behaviours of Canadian patients vis-à-vis their personal health. PatientConnect™ also offers insight into patterns of compliance regarding medications, and patients’ interactions with physicians. It can be used on its own to improve direct marketing to the end users of pharma products – the patients – or it can be combined with MDConnect™ to provide the basis of physician support programs aimed at helping physicians better understand their patients or to create a more holistic approach to the marketing of pharma products and services. | Read a detailed case study of an Environics Health and Pharma project Email Rod McIsaac, VP Business Development, Health and Pharma, or reach him at 416-969-2849 Download an Environics Health and Pharma brochure (PDF). |
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