Health & Pharma Service Offerings

Clients value the Environics Health and Phrama practice for its ability to provide strategic answers to critical questions. A few examples of the diverse range of projects the Environics Health and Pharma team has carried out for our clients:

• online and mail surveys of physicians in five countries, using five languages, to create a global segmentation (based on advanced psychographic analytics) to aid a pharma company’s marketing and communications team

• telephone surveys of the general population to test price elasticity and other issues related to specific over-the-counter products

• online surveys of family physicians and patients with chronic health conditions in Canada, the United States, and Europe regarding orientations to health care and to the actual and preferred relationships between physicians and patients

• focus groups in Canada and the United States to evaluate packaging options for over-the-counter medications

Read a detailed case study of an Environics Health and Pharma project

Email Rod McIsaac, VP Business Development, Health and Pharma, or reach him at 416-969-2849

Download an Environics Health and Pharma brochure (PDF).