Cultural Markets

Canada has one of the highest immigration rates in the world, and nearly one in five Canadians is foreign-born. The Cultural Markets practice at Environics Research Group leads the research field in understanding the needs and attitudes of immigrants, their children, and the “1.5 generation.” With its long history of research in Canadian cities—some of the most diverse urban centres on earth—and a more recent focus on ethnocultural diversity and its implications for consumption, civic engagement and social change, Environics has a deep understanding of evolving cultural markets in Canada. Our Cultural Markets practice is ready to help your business become relevant and approachable to this dynamic cohort of new Canadians.

Email Robin Brown, Senior Vice President, Consumer Insights and leader of the Cultural Markets practice, or reach him at 416-920-2010

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